Hypothetical Menards Rebranding - Event

With the style guide being an amazing reference for the graphics created for this assignment, I was happy to say I was not creatively challenged regarding my designs for a fictional event. My event is a maker space, meaning customers of Menards could reserve a spot in the parking lot to work on projects and have their colleagues for company and extra hands.

My designs took the form of two paths; simple shapes of the brand and the customers who build the brand up. For the first
route, I chose to keep the design centered on the secondary logo detailed in the style guide. Since the icon resembles a house, I chose to find stock images and edit them as a family living in the “home”. A father painting, a mother working on the roof, a child playing outside; a vision of a family not only being together but taking care of their home with the help of Menards. The second path was created using stock images of various people holding tools found when repairing, maintaining, or cleaning a space. It is a testament to who is actually behind the success of Menards, that being the creative minds and their personal projects.